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    • SEO, PPC, Keywords, Reach, Organic: marketers speak their own language, and trying to follow the concepts they discuss can be confusing. We’re here to help you understand just what all this jargon means and what it can mean for growing your medial practice. 1. SEO......

    • You might think you have a decent handle on your marketing strategy. Your website is updated, you’re optimizing it’s SEO, you post on social media now and then. But if you haven’t claimed and cleaned up your practice’s online profiles across some of the largest......

    • Creating videos for your medical practice can seem a bit time consuming, or difficult to “do right,” and you might worry that it’s not worth it. Before you decide, though, consider these powerful reasons that video should be part of your marketing strategy: Retention &......

    • Maybe online appointment scheduling seems like an unnecessary hassle to set up, or to monitor. Can’t patients just call to make an appointment? Some do, but the numbers tell a different story: in 2018, a reported 45% of patients preferred to use digital methods to......

    • You’ve heard about listing your facility on different websites that promote treatment centers, but does doing so really benefit your bottom line? Well, let’s look at the current data. A recent Pew study reported that 80 percent of Internet users, or about 93 million Americans,......

    • Most medical practices have a Facebook page, but are they making the most of it? Below we’ve listed three quick and easy ways to make your Facebook page more engaging and drive traffic back to your website. The best part? They’re integrated into Facebook and......

    • Is your website in style, and more importantly, doing its job by engaging potential patients? Good web design can visually appeal to the reader, help communicate your practice’s message and information, and make your website easier for potential patients to read and understand. Likewise, poor......

    • When representing your healthcare practice online, it can be challenging to come up with content ideas that hit just the right note, right? All the most interesting content seems to have some element of sex, drugs, or rock and roll that makes it inappropriate to......

    • What makes a patient choose to work with you? Your knowledge, expertise, services offered, popularity, gender, and location are all factors that potential patients consider before dialing your number. Search engines like Google help patients research this data by presenting them with the most important......

    • Email is a powerful tool for medical practices to use to communicate with patients and promote their business, but not every situation is email-appropriate. Learn the Do’s and Don’ts of patient emailing. DO Email When: They become clients. A warm welcome puts your practice in......

    Do you speak SEO? Understanding the language of search engine optimization helps you get noticed by local consumers online and grow your business. This infographic presents the terms and phrases...

    Creating videos for your medical practice can seem a bit time consuming, or difficult to "do right," and you might worry that it's not worth it. Before you decide, though,...