3 Benefits of Doctor Profile Listings
You’ve heard about listing your practice on different websites that promote doctors, but does doing so really benefit your bottom line? Well, let’s look at the current data. A recent Pew study reported that 80 percent of Internet users, or about 93 million Americans, search for health-related information online, and three in five (63 percent) choose one provider over another because of a strong online presence (i.e. availability of relevant, accurate and compelling information). Promoting your practice online is a critical part of any modern marketing strategy, and can’t be ignored.
Whether you’re a digital marketing veteran or new to the game, listing your practice on high-profile medical websites should be part of your plan. Here’s why:
1. Reach More Patients
This is probably the most obvious, and most important. Profile listings placed on medical websites are going to be viewed by the thousands–sometimes millions–of visitors to the site. This introduces your practice to people when they’re engaged, researching a topic, and ready to book. Right place, right time!
2. Build Your Reputation
Patients may find your information, but how do they find out about you? Many doctors listing sites also provide reviews. Recent research shows that at least 60% of patients read online reviews before selecting a healthcare practitioner, so reviews can make a big difference in how potential patients think of you. Even if the sites you list your practice on don’t offer reviews, being “found” multiple places online builds your stature in the eyes of patients. If through their searches for “Their Treatment + Their Location” your name keeps popping up here, there, and everywhere, they’re going to take notice.
3. Strengthen SEO
A key advantage to profile listings is that a link back to your website is included as part of your profile. Links from reputable sources (like high-profile, established websites) “endorse” your website to search engines like Google, making them more likely to rank your site higher in search results. Links also encourage referral traffic, which Google likes to see as well.
These are just three of the many benefits of listing your practice on medical websites, but there are more. To dig deeper or get advice about the best sites to list your practice on, contact us!