19 Mar Top 5 Blunders of Reputation Management
The age of new media has changed the way you manage your online reputation. Thanks to the Internet, reputations can be made – and ruined – on the Web. Your patients are shaping your brand and affecting your bottom line more than ever. In today’s new-media environment, people seeking medical services first conduct a search on Google, consult Google Maps, and check out user reviews on sites like Yelp and HealthGrades. Research shows that 7 out of 10 consumers trust online reviews.
eDoctors has worked with numerous practices and we’ve seen firsthand what can happen when a practice doesn’t work proactively to cultivate a positive online reputation. This is important, because one negative review on the Internet can appear in multiple searches seen by thousands, rapidly casting a dark shadow on the reputation of your practice.
If your efforts at establishing a solid online reputation are to be effective, it’s crucial that you manage it right.
Download our whitepaper to learn how your practice can build a lasting and positive Web presence by avoiding the Top 5 Blunders in Reputation Management.
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