The Power of Patient Perception

Monitoring and Managing Your Practice’s Reputation


Public perception is a powerful force that is increasingly influenced by reviews and recommendations generated on the Web. The power of this force has significant impact on new customers or patients as they are introduced to products, services and, yes, doctors’ offices.


As more and more people turn to the Web to research a doctor or service provider, the abundance and tone of other patients’ experiences with that provider directly affect which practice or provider they choose Perceptions that are generated on the Internet are a trend that can no longer be ignored.

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